ANALYTICS
CUSTOMISED. DETAILED. REALTIME
Brand Analytics
A brand’s reputation directly impacts its success in the marketplace. We generate insights on brand reputation by examining real-time channels including broadcast, traditional media, and social from across the country. We can help discover what reputational drivers are affecting a brand, and generate reputation and credibility indices that provide a clear picture of a brand’s standing.
Reputation Analytics
Captures brand mentions, tonality, widest media channels used, key attribute sectors, Brand Performance, and Brand Drivers.
Stakeholder Analytics
Stakeholder Mapping, Message Favorability Map, and Drivers & Influencers, Leadership Benchmarking Compare volume & quality of coverage of company leadership with industry peers.
Communications Measurements
Communications Performance and Message, Resonance, Public affairs campaigns and Corporate external conduct perceptions.
C-Suite Monitoring
Executive Monitoring Reports ,C-Level reporting, In-person Executive brief profile, and Company overview.